# Privacy Policy

**Last updated: AUG 2024**

## 1. Who We Are

Wiser Tribes (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit [https://wisertribes.com](https://wisertribes.com) (the “Website”) or interact with us, and tells you about your privacy rights.

Wiser Tribes is registered in England and Wales, company registration number 12554644. We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

**Contact details:**
Email: founders@wisertribes.com
Address: 20-22 Wenlock Road, Wood Green, London, England, N1 7GU

## 2. Information We Collect

We may collect and process the following categories of personal data:

– **Contact form submissions**: name, email address, company name, phone number, and any message content you submit via our [contact page](https://wisertribes.com/contact/)
– **Newsletter sign-up**: email address (and name, if provided) when you subscribe to our newsletter
– **Usage data**: information about how you use our Website, collected automatically via cookies and analytics tools (see Section 4 below), including your IP address, browser type, pages visited, and time spent on the Website
– **Communications**: records of correspondence if you contact us directly by email or phone

We do not knowingly collect sensitive personal data (such as health or financial information) through the Website.

## 3. How We Use Your Information

We use your personal data for the following purposes:

| Purpose | Lawful basis |
|—|—|
| Responding to enquiries submitted via our contact form | Legitimate interests / steps prior to entering a contract |
| Sending newsletters and marketing updates (where you have subscribed) | Consent |
| Analysing Website usage to improve our content and services | Legitimate interests |
| Complying with legal obligations | Legal obligation |

We will not use your data for any purpose incompatible with the purposes listed above without notifying you.

## 4. Cookies

Our Website uses cookies to distinguish you from other users, remember your preferences, and help us understand how the Website is used. Cookies used on this site include:

– **Necessary cookies** — essential for the Website to function (e.g. remembering your cookie consent choices, load-balancing)
– **Analytics cookies** — including Google Analytics (`_ga`, `_ga_DW6LZ93FPZ`), which help us understand visitor numbers and behaviour anonymously
– **Functional, performance, and advertisement cookies** — as applicable, used to enhance your experience and, where relevant, deliver relevant marketing

You can manage or withdraw your cookie consent at any time via the “Cookie settings” link in our cookie banner. Most web browsers also allow you to control cookies through their settings.

## 5. Sharing Your Information

We do not sell your personal data. We may share your information with:

– **Service providers**: third parties who provide services on our behalf, such as website hosting, email/newsletter delivery, and analytics providers (e.g. Google Analytics)
– **Legal and regulatory authorities**: where we are required to do so by law
– **Business transfers**: in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

Any third parties we share data with are required to respect the security of your data and to treat it in accordance with the law.

## 6. International Transfers

Some of our third-party service providers (such as Google Analytics) may process data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries deemed adequate by the UK government.

## 7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Newsletter data is retained until you unsubscribe. Contact form enquiries are retained for 24 months unless a longer period is required.

## 8. Your Rights

Under UK GDPR, you have the right to:

– Request access to your personal data
– Request correction of inaccurate data
– Request erasure of your data
– Object to or restrict our processing of your data
– Request data portability
– Withdraw consent at any time (e.g. unsubscribe from our newsletter)

To exercise any of these rights, please contact us at [CONTACT/DPO EMAIL]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at [www.ico.org.uk](https://www.ico.org.uk) if you believe your data has been mishandled.

## 9. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

## 10. Children’s Privacy

Our Website is not directed at children, and we do not knowingly collect personal data from anyone under the age of 16.

## 11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

## 12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

**Wiser Tribes**
Email: founders@wisertribes.com
Address: 20-22 Wenlock Road, Wood Green, London, England, N1 7GU
Via our [contact page](https://wisertribes.com/contact/)